TITLE

An Investigation of Patterns of Contemporary Marketing in Khyber Pakhtunkhwa, Pakistan

AUTHOR(S)
Raza, Jamshed; Kamal, Sher; Khan, Bakhtiar; Ahmad, Shakeel; Khan, Amanullah
PUB. DATE
July 2011
SOURCE
Interdisciplinary Journal of Contemporary Research in Business;Jul2011, Vol. 3 Issue 3, p738
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study has observed more than 136 organisations within Khyber Pakhtunkhwa on proportions of their organizational/managerial culture along with patterns of contemporary marketing practice. The purpose of this research is to examine the significance of organisational/managerial culture lying on current marketing practice into purchaser plus retailer interaction inside Peshawar and Dera Ismail Khan i.e. the improvement on the notion of relational promotion along with patterns of contemporary marketing like anticipated as a result of Coviello Brodie & Munro study in 1997 through come across on it within Peshawar plus Dera Ismail Khan, Khyber Pakhtunkhwa Pakistan .The result of this study is that, that poles apart cities of Khyber Pakhtunkhwa apart from having organisation in the course of analogous organisational culture draw on contemporary marketing practices in a diverse approach.
ACCESSION #
66172720

 

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