It's Early, But 2002 Is Looking Great For Book Sales
- Pearson Ed. Completely Dominates College Education Market In 1998. // Educational Marketer;09/13/99, Vol. 30 Issue 26, p5
Provides information on the 1998 sales generated by the top college teacher publishers in the United States.
- Publishers Reported Moderate Sales Gains Of College Materials In 2000. // Educational Marketer;02/19/2001, Vol. 32 Issue 6, p7
Presents statistics on the sales growth and return rate of higher education publishers in the United States between December 1999 and 2000, compiled by the Association of American Publishers.
- College Sales Continue Summer Growth In July. // Educational Marketer;9/2/2002, Vol. 33 Issue 25, p5
Reports the double digit improvements on the sales of college publishers in the U.S. Percentage rate of increase on gross sales; Accounts on the growth variance between unit sales and revenue; Decline of the rate of returns.
- K-12 Sales Growth in November Is Not Enough to Pull Up the Year. // Educational Marketer;1/6/2003, Vol. 34 Issue 1, p8
Reports on the monthly sales performance of K-12 publishers in the U.S. Percentage drop of K-12 sales in 2001; Decline on the sales of high school materials; Increase of the elementary and high school sales in adoption states.
- 2003 Begins Nicely for U.S. K-12 Publishers, Year-to-Date Up 13%. // Educational Marketer;6/23/2003, Vol. 34 Issue 18, p3
Reports on the positive trend in K-12 basal textbook sales in the U.S. Account of sale increases according to the Association of American Publishers; Growth rate in revenue from basal and supplemental materials; Factors influencing the sales volume.
- College Publishers Still Mired In Negative Net Sales. // Educational Marketer;6/14/2004, Vol. 35 Issue 17, p7
College publishers still mired in negative net sales down to 26.4%.
- On the road: A new world for sales reps. Rosen, Judith // Publishers Weekly;07/02/97 Supplement, Vol. 244 Issue 26, p92
Focuses on sales people in the publishing industry. How their jobs have changes, as of July 1997; Changes in the book publishing business as a whole; Aspects of sales, including travel, contact, territory, compensation and personal satisfaction.
- MAINLINE OUTSHINES CHECKOUT. // Circulation Management;Apr2003, Vol. 18 Issue 4, p48
Discusses trends in the publishing industry as of April 2003. Comparison of the trends pertaining mainline titles and checkout titles; Details of the newsstand sales of audited and unaudited titles; Information on publishing companies which are market leaders as of the period.
- Should publishers be cutting back on bulk sales? // Campaign (UK);11/1/2002, Issue 44, p10
Reports on the uncertainty about decrease in bulk sales by publishers. Reasons for publishers to give away bulks; Companies defending the use of bulk as a promotional device; Cynicism about bulks at media specialists.