TITLE

OMG Comcast, Pls Help!

PUB. DATE
October 2010
SOURCE
Multichannel News;10/18/2010, Vol. 31 Issue 39, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the move of cable television operator Comcast Corp. in the U.S. to explore ways to streamline social-media customer contact. Marty Marcinczyk, vice president of business and technical solutions for customer experience at Comcast, asserts that automation allows operators to solve consumer complaints more effectively. Comcast also collaborates with Cisco Systems Inc. to devise a tool which automatically imports help requests from customers through social media. INSET: COMCAST GETS TEXTY.
ACCESSION #
66141449

 

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