Viewers Watch More Screens, Still Favor Cable

October 2010
Multichannel News;10/18/2010, Vol. 31 Issue 39, p3
The article reports on the study released by Horowitz Associates Inc. which reveals that consumers are not willing to cut cable television (TV) services even though they watch more broadcast and cable TV content on their mobile phones and laptops.


Related Articles

  • Cable's weekly run continues.  // Electronic Media;02/01/99, Vol. 18 Issue 5, p23 

    Cites a study conducted by Turner Broadcasting System showing that basic cable television networks in the United States have set a weekly prime-time viewership record for January 18-24, 1999.

  • SRI sees cable surge.  // Electronic Media;02/24/97, Vol. 16 Issue 9, p40 

    Reveals that cable television networks in the United States are close to backing its SMART audience measurement system, according to Statistical Research Inc.

  • What cable networks affluent households tune in.  // Electronic Media;03/27/2000, Vol. 19 Issue 13, p52 

    Presents a chart related to cable television viewership in the United States as of March 27, 2000.

  • Hooked up. Higgins, John M. // Broadcasting & Cable;07/06/98, Vol. 128 Issue 28, p41 

    Provides updates on cable network companies in the United States. Agreement between EchoStar Communications Corporation and Noggin cable network; Number of E! Entertainment Television's subscribers in the first half of 1998; Promotion of Tom Ascheim of Noggin.

  • Nibbling away at broadcast. Romano, Allison // Broadcasting & Cable;6/3/2002, Vol. 132 Issue 23, p11 

    Reports the increasing audience share for cable television in the U.S. Reduction of viewership of television network; Ratings for several cable networks; Popularity of original series and sports programs.

  • Cable shares in summer surge. Higgins, John M. // Broadcasting & Cable;09/11/2000, Vol. 130 Issue 38, p12 

    Focuses on the increase in summer cable television viewership ratings in the United States. Increase in prime time homes using television (HUT); Percentile gain by basic cable networks; List of television programs on the viewers' watchlist; Total percentage rise in the number of viewers.

  • Niche nets siphon from broadcasters. Chunovic, Louis // Electronic Media;2/25/2002, Vol. 21 Issue 8, p11 

    Reports developments of niche cable networks in the U.S. Dominance over broadcast-based outlets in relation to the share of audience; Factors contributing to the growth of niche; Types of audience patronizing niche networks programs.

  • five blind mice. Higgins, John M. // Broadcasting & Cable;06/11/2001, Vol. 131 Issue 25, p20 

    Reports the viewership performance of cable networks in the United States. Household rating of women's network Lifetime Television for prime time viewing; Decline of USA Network in the Nielsen ratings; Highlights of the dominance of broadcast networks on television.

  • Options outpace viewers. McConville, Jim // Electronic Media;04/05/99, Vol. 18 Issue 14, p4 

    Focuses on the decline in cable television viewership in the United States. Nielsen Media Research's definition of television viewing; Efforts to curtail viewer channel surfing.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics