Cultural clusters: methodology and findings

Gupta, Vipin; Hanges, Paul J.; Dorfman, Peter
March 2002
Journal of World Business;Spring2002, Vol. 37 Issue 1, p11
Academic Journal
There has been almost a half century of effort to identify clusters of societies using the analysis of international-level data. Using the data collected on cultural values and beliefs from 61 nations, GLOBE proposed 10 a priori clusters and used discriminant analysis to confirm the clusters in a split half sample. Cross-validation was performed on the hold out sample. The results provide strong support to the existence of 10 cultural clusters: South Asia. Anglo. Arab. Germanic Europe, Latin Europe. Eastern Europe, Confucian Asia. Latin America. Sub-Sahara Africa, and Nordic Europe.© 2002 Published by Elsevier Science Inc.


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