TITLE

Carling's £20m spend aims to nurture beer/music bond

AUTHOR(S)
Hemsley, Steve
PUB. DATE
January 2002
SOURCE
Music Week;1/19/2002, Issue 2, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of brewing brand Carling to invest in the live music industry in Great Britain during the next three years after announcing a sponsorship deal with Clear Channel Entertainment as of January 19, 2002. Amount planned by the company to invest in the live music industry; Terms of the deal between the two companies; Number of people who attended concerts in Europe produced by Clear Channel Entertainment.
ACCESSION #
6601211

 

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