Carling's £20m spend aims to nurture beer/music bond

Hemsley, Steve
January 2002
Music Week;1/19/2002, Issue 2, p5
Trade Publication
Reports on the plan of brewing brand Carling to invest in the live music industry in Great Britain during the next three years after announcing a sponsorship deal with Clear Channel Entertainment as of January 19, 2002. Amount planned by the company to invest in the live music industry; Terms of the deal between the two companies; Number of people who attended concerts in Europe produced by Clear Channel Entertainment.


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