TITLE

PATTERNS OF PROCESSING IN CONSUMER INFORMATION ACQUISITION

AUTHOR(S)
Bettman, James R.; Jacoby, Jacob
PUB. DATE
January 1976
SOURCE
Advances in Consumer Research;1976, Vol. 3 Issue 1, p315
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
Patterns of information acquisition from a brands x information dimension matrix were studied for sixty subjects. Three major patterns were found for those subjects seeking information: processing by attributes, by brands, and a hybrid form, feedback processing. Classification procedures for these patterns were developed. Relating these patterns to other variables was explored.
ACCESSION #
6598049

 

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