TITLE

Companies need more research to hit target audiences

AUTHOR(S)
Goodale, Greg
PUB. DATE
April 2002
SOURCE
Warsaw Business Journal;4/22/2002, Vol. 8 Issue 16, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the growth in direct marketing to sell products and services on the income sources of market research firms. Significant of cost-effective media campaigns; Role of direct marketing as a component of marketing expenditure; Identification of standards in assessing the sales impact of different below-the-line campaigns.
ACCESSION #
6597063

 

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