TITLE

Customer-Focuses Marketing

AUTHOR(S)
Van Clieaf, Mark
PUB. DATE
April 2002
SOURCE
Wireless Week;4/29/2002, Vol. 8 Issue 17, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of customer-focused strategy to the wireless communication industry in the U.S. Discussion on micro-segmentation; Detais on how Wall Street measures the subscribers that the wireless carriers have; Change from mass marketing to targeted marketing.
ACCESSION #
6595338

 

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