Customer-Focuses Marketing

Van Clieaf, Mark
April 2002
Wireless Week;4/29/2002, Vol. 8 Issue 17, p3
Trade Publication
Focuses on the importance of customer-focused strategy to the wireless communication industry in the U.S. Discussion on micro-segmentation; Detais on how Wall Street measures the subscribers that the wireless carriers have; Change from mass marketing to targeted marketing.


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