TITLE

HOW INFORMATIVE ON MEDICAL CONDITIONS AND THEIR TREATMENTS ARE BLACK-ORIENTED MAGAZINES COMPARED TO WHITE-ORIENTED MAGAZINES?

AUTHOR(S)
Omonuwa, Shakoora; Bradford, DiAnne
PUB. DATE
March 2001
SOURCE
American Journal of Health Studies;2001, Vol. 17 Issue 2, p75
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Context: Racial disparities in health care between African-American women and whites may be attributed in part to socio-economic status or lack of insurance but also may be due to lack of the dissemination of medical information via black oriented magazines (BOM). Objective: Comparison of BOM vs. White-oriented magazines' (WOM) health sections. Design: Descriptive Study. Setting: Morehouse School of Medicine. Main Outcome Measures: Subjective critique of one issue of BOM vs. WOM and objective content analysis of four issues of BOM vs. WOM. Results: Five BOM (Black Woman, Ebony, Black Elegance, Upscale, Essence) and five WOM (Family Circle, Working Mother, Good Housekeeping, Ladies' Home Journal, Woman's Day) were evaluated. For one issue, excluding Essence, the cumulative subjective rating score given by four reviewers was two times higher for WOM vs. BOM. The content analysis revealed that WOM had health sections of longer length with more medical topics, no alcohol advertisements, and more health-related advertisements compared to BOM. Conclusions: The usual monthly health sections of BOM may not be giving the delivery of medical information to their readers as high a priority as articles on hairstyles, fashion, and dating issues. More emphasis needs to be placed on medical conditions and their treatments in BOM.
ACCESSION #
6595042

 

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