Williams, Mary P.; Brown, Larry; Hill, Carole E.; Schwanz, Deborah
March 2001
American Journal of Health Studies;2001, Vol. 17 Issue 2, p65
Academic Journal
Despite the documentation of high death rates from breast cancer among African American women, there is limited information published on effective interventions to increase early breast cancer screening among this population. Research examining the efficacy of health promotion appeals about breast cancer, content, and channels of delivery to this population has also been very limited in public health research. The Morehouse School of Medicine is conducting the Breast Health Belief Systems Study. This study is designed to test the saliency of integrating belief systems of the study population into the design of an intervention to increase early breast cancer screening practices. It targets rural African American women living in rural South Georgia. Women indigenous to study sites were trained as lay health workers to deliver the intervention. Conducted in three phases, the study is currently in the phase three, the intervention. While it is too early to draw conclusions, this article describes the developmental strategies of the study and presents some insight into common issues considered important in the implementation of a target-specific, breast cancer prevention and screening program.


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