Going to the Net Isn't Always Easy

Umstead, R. Thomas
April 2002
Multichannel News;4/29/2002, Vol. 23 Issue 17, p36
Reports the coverage of the baseball exhibition game of New York Yankees and Cincinnati Reds in Yankees Entertainment and Sports Network. Inauguration of team-owned sports network in cable industry; Pros and cons of a team launching; Uncertainty of the marketplace.


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