ESPN Aims to Become the BMOC

Hogan, Monica
April 2002
Multichannel News;4/29/2002, Vol. 23 Issue 17, p30
Reports the visit of ESPN to colleges and universities to drive demand for ESPNews and ESPN Classic on campus cable systems. Offer of campuses with promotional materials in college newspapers, radio ads, posters and day-one flyers; Prize for the ESPN sweepstakes; Partnership of ESPN with YouthStream Media Networks Inc.


Related Articles

  • ESPN in the cross hairs. Larson, Megan // Adweek Eastern Edition;6/11/2001, Vol. 42 Issue 24, pSR22 

    Presents the importance of the enthusiasts on the success of Entertainment & Sports Programming Network (ESPN) in the United States. Creation of an inclusive environment for the viewers; Recognition of the ESPN brand name worldwide; Competitors of ESPN.

  • Faith no more. McCallum, Jack; O'Brien, Richard // Sports Illustrated;6/17/96, Vol. 84 Issue 24, p32 

    Looks at the notice that appeared on monthly bills sent to TCI of Illinois cable-TV subscribers regarding the move of ESPN2 to Channel 60, replacing the Faith and Values Channel.

  • First . . . and Long. Ross, Dalton // Entertainment Weekly;09/08/2000, Issue 558, p94 

    Provides information on Entertainment and Sports Programming Network, a cable television station.

  • Cable networks carve sports niches. Katz, Michael // Broadcasting & Cable;5/13/96, Vol. 126 Issue 21, p40 

    Reports that competition from broadcast networks and cable sports king ESPN is pushing cable networks in the United States to create their own sports niche and identity. How USA is performing in the sports broadcasting business; Details on Showtime's niche with boxing championships; Comments...

  • Cablers face big knots. Leventhal, Larry // Variety;12/02/96, Vol. 365 Issue 5, p41 

    Focuses on developments related to cable television in Asia. Market's failure to grow as projected by industry analysts; ESPN International's business operations in the region; Factors affecting the market; Market observers' comments.

  • ESPN hikes rates. Higgins, John M. // Broadcasting & Cable;05/07/2001, Vol. 131 Issue 20, p30 

    Focuses on cable television network ESPN's decision to hike cable operators' rates. Integration of yearly escalator into most of its affiliation contracts; Operators' concerns about programming-cost increases.

  • Third-world marketing is big biz. Keating, Gina // Variety;01/19/98, Vol. 369 Issue 10, pA10 

    Focuses on ESPN International's marketing formula for its operations overseas. Decision to stick with the local cable providers who brought them into Latin America; Importance of local interactive promotions.

  • ESPN tops in cable. McConville, Jim // Electronic Media;11/08/99, Vol. 18 Issue 45, p40 

    Reports on the top rating United States cable networks in October 1999, according to data from Nielsen Media Research. ESPN on first place; Ranking of USA, TBS and others.

  • ESPN Sweetens Bitter Pill of Next Rate Hike. Lafayette, Jon // Cable World (10427228);4/29/2002, Vol. 14 Issue 17, p18 

    Reports on the announcement made by ESPN that it will launch new services, stressing value to its affiliates in 2002. Reaction of cable operators on the notice of rights fees increase sent out by ESPN; Remarks from Sean Bratches, ESPN executive vice president-affiliate sales and marketing; ESPN...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics