Starz Branding Effort Plays on Emotion

Hogan, Monica
April 2002
Multichannel News;4/29/2002, Vol. 23 Issue 17, p26
Reports the inauguration of Starz Encore Group LLC of its million image campaign. Creation of separate spots to promote the lineup of comedies of premium movie programmer; Plan of Starz to cover the market with broadcast, cable, print and radio; Goal of the campaign; Appeal of Starz branding on the emotion.


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