TITLE

Starz Branding Effort Plays on Emotion

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2002
SOURCE
Multichannel News;4/29/2002, Vol. 23 Issue 17, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the inauguration of Starz Encore Group LLC of its million image campaign. Creation of separate spots to promote the lineup of comedies of premium movie programmer; Plan of Starz to cover the market with broadcast, cable, print and radio; Goal of the campaign; Appeal of Starz branding on the emotion.
ACCESSION #
6594432

 

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