Viacom Plus Helped Soften the Blow

Moss, Linda
April 2002
Multichannel News;4/29/2002, Vol. 23 Issue 17, p20
Reports the sale of Viacom Inc. of its cross-media and packages across its various properties through its Viacom Plus sales unit. Number of deals made by Viacom Plus in 2001; Discount on ad rates; Importance of MTV to have identity and brands in the market.


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