TITLE

I Read It in the Funny Papers

AUTHOR(S)
Raz, Tahl
PUB. DATE
May 2002
SOURCE
Inc.;May2002, Vol. 24 Issue 5, p114
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Describes the campaign strategy of Brooks Instrument with the use of the fictitious character Dr. Direct to publicize the Quantim precision mass flow controller. Brainstorming of the company; Success of the company.
ACCESSION #
6594273

 

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