TITLE

Martha looks to 'floor' competition with new entry

AUTHOR(S)
Lillo, Andrea
PUB. DATE
April 2002
SOURCE
Home Textiles Today;4/29/2002, Vol. 23 Issue 34, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the addition of a line of carpet and rug collections to the product offerings of Martha Stewart Living Omnimedia in New York. Designs and features of the carpet collections; Agreement of the company with Kmart; Plan to launch a multimedia advertising campaign by the company.
ACCESSION #
6589510

 

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