Martha looks to 'floor' competition with new entry

Lillo, Andrea
April 2002
Home Textiles Today;4/29/2002, Vol. 23 Issue 34, p12
Trade Publication
Reports the addition of a line of carpet and rug collections to the product offerings of Martha Stewart Living Omnimedia in New York. Designs and features of the carpet collections; Agreement of the company with Kmart; Plan to launch a multimedia advertising campaign by the company.


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