The Shoe Fits

September 2011
Forbes Asia;Sep2011, Vol. 7 Issue 10, p42
The article reports on the business plan of the Chinese sportswearmaker 361 Degrees International. It states that 361 Degrees International is planning to influence young consumers in the country's frontier markets. According to the 361 President Ding Wuhao, building brand of the company is importance as the success of the company depends upon it.


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