TITLE

The Shoe Fits

AUTHOR(S)
OLSEN, ROBERT
PUB. DATE
September 2011
SOURCE
Forbes Asia;Sep2011, Vol. 7 Issue 10, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the business plan of the Chinese sportswearmaker 361 Degrees International. It states that 361 Degrees International is planning to influence young consumers in the country's frontier markets. According to the 361 President Ding Wuhao, building brand of the company is importance as the success of the company depends upon it.
ACCESSION #
65832106

 

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