Ad agencies innovate to gain market share

Wylot, Robert
April 2002
Warsaw Business Journal;4/15/2002, Vol. 8 Issue 15, p13
Reports on the effort of advertising agencies to innovate marketing methods to innovate marketing shares in Warsaw, Poland. Suggestion to adopt the unconventional marketing methods; Disagreement of the industry professionals to the suggested method; Decision of some advertisers to go into sponsorships.


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