TITLE

Ad agencies innovate to gain market share

AUTHOR(S)
Wylot, Robert
PUB. DATE
April 2002
SOURCE
Warsaw Business Journal;4/15/2002, Vol. 8 Issue 15, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the effort of advertising agencies to innovate marketing methods to innovate marketing shares in Warsaw, Poland. Suggestion to adopt the unconventional marketing methods; Disagreement of the industry professionals to the suggested method; Decision of some advertisers to go into sponsorships.
ACCESSION #
6581928

 

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