Think demand chain, not supply

Buss, Jessica
April 2002
Farmers Weekly;4/12/2002, Vol. 136 Issue 15, p49
Trade Publication
Discusses the techniques offered by the Mole Livestock Initiative in improving British competitiveness in beef production on a national scale. British beef prices compared with those from U.S. and Australia; Need to shift the emphasis from the supply to the demand chain; Ways to meet abattoir requirements.


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