The Evolution of Planner-Client Communication Styles

Comer, John
September 2011
Journal of Financial Planning;Sep/Oct2011 Practice Management Sol, p20
Academic Journal
The article reports on the findings of the 2011 survey conducted by the Financial Planning Association (FPA) Research Center which looks into the evolution of financial planner-client communication methods and best practices in the U.S. It shows that financial advisers are moving away from the traditional communication styles of letters and mails to social media and online technology. It also reveals that two-thirds of these advisers have a communication plan, about one-quarter of them update their communication plans monthly, and three-quarters update their plans annually. Moreover, 14% of advisers reported increased client acquisition and retention.


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