5 Rules of Social Media Compliance

Buttell, Amy E.
September 2011
Journal of Financial Planning;Sep/Oct2011 Practice Management Sol, p6
Academic Journal
The article discusses the social media marketing guidance issued by the Financial Industry Regulatory Authority (FINRA) in the U.S. It notes that FINRA's guidance on using social media, offering webinars, and other information on web site is specific of what financial advisers need to do in employing social media as communication and marketing tool. It explains that the scoop of FINRA's written guidelines includes setting a social media policy, communicating and informing the policy to the employees, and training them to provide guidance on how they can make the best use of social media. Moreover, real-time monitoring of posts and archiving all social media activity are essential in order to ensure compliance.


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