TITLE

Anderson makes mission of building on Kia's maturity

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 2002
SOURCE
Advertising Age;4/29/2002, Vol. 73 Issue 17, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Wally Anderson, vice-president of marketing for Kia Motors America. His strategy for raising the profile of Kia automobiles in the U.S.; Goal of establishing a unique brand identity, separate from Kia's parent company, Hyundai Motor America; Background of Anderson's career.
ACCESSION #
6575616

 

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