Anderson makes mission of building on Kia's maturity

Halliday, Jean
April 2002
Advertising Age;4/29/2002, Vol. 73 Issue 17, p52
Trade Publication
Profiles Wally Anderson, vice-president of marketing for Kia Motors America. His strategy for raising the profile of Kia automobiles in the U.S.; Goal of establishing a unique brand identity, separate from Kia's parent company, Hyundai Motor America; Background of Anderson's career.


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