CRM tools give dealers an edge

Kisiel, Ralph
April 2002
Automotive News;4/8/2002, Vol. 76 Issue 5978, p22
Trade Publication
Focuses on the performance of CRM computer software company on the dealership business at National Automobile Dealers Association convention in New Orleans, Louisiana. Company operation on mailings and phone calls; Effort of the management scheme on sales, marketing and customer services; Financial issues on automotive retailing.


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