TITLE

'It's all good' tag not good enough for Buick

AUTHOR(S)
Cantwell, Julie
PUB. DATE
April 2002
SOURCE
Automotive News;4/8/2002, Vol. 76 Issue 5978, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising tag line of Buick automobile by creative agency McCann-Erickson Worldwide in Detroit, Michigan. Attempts of the Buick division of General Motors Corp. to change the brand's stodgy image; Plans of Buick to start a brand campaign; Decrease of the annual sales of Buick cars.
ACCESSION #
6569999

 

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