'It's all good' tag not good enough for Buick

Cantwell, Julie
April 2002
Automotive News;4/8/2002, Vol. 76 Issue 5978, p6
Trade Publication
Reports on the advertising tag line of Buick automobile by creative agency McCann-Erickson Worldwide in Detroit, Michigan. Attempts of the Buick division of General Motors Corp. to change the brand's stodgy image; Plans of Buick to start a brand campaign; Decrease of the annual sales of Buick cars.


Related Articles

  • GM Enlists McCann to Help on Olds Campaign. Irwin, Tanya; Jensen, Trevor // Adweek Eastern Edition;10/23/2000, Vol. 41 Issue 43, p4 

    Announces that advertising agency McCann-Erickson has been selected by United States-based car maker General Motors to revive creative efforts for the Oldsmobile brand. Dissatisfaction with Leo Burnett's creative work for the brand; Value of the Oldsmobile account; Limitation of McCann's...

  • Ford agency conflict forces GM to reassign Astra account in Europe.  // Automotive News Europe;09/13/99, Vol. 4 Issue 19, p17 

    States that Lowe Group company and McCann-Erickson Worldwide company have regained the advertising account for Astra automobile unit from General Motors company. Former advertising agency which handle the account; Reason of the General Motors company for changing its advertising agency.

  • McCann-Erickson steers GM's Chevy Corsa into the fast lane. Hinchberger, Bill // Advertising Age International;10/05/98, p26 

    Features General Motors Corp.'s advertisement for the Chevrolet Corsa automobile in Latin America, created by McCann-Erickson. Theme of the advertisement; Target buyers; Challenges faced by the advertising campaign.

  • Buick Switches Gears, Revs Up Century Pitch. Greenberg, Karl // Brandweek;04/16/2001, Vol. 42 Issue 16, p6 

    Reports that Buick will introduce the tagline `It's All Good' in a television advertisement for its Century sedan automobile in an effort to court a broader group of consumers. Message of the tagline; Details on the television advertisement created by McCann Erickson for Buick; Remarks from...

  • Big deal. Hume, Scott // MediaWeek;03/24/97, Vol. 7 Issue 12, p46 

    Reports on the advertising campaign of McCann-Erickson for General Motors' Buick Century. Budget; Targeted customers; Features of the commercial.

  • GM corporate ads near $100 million. Halliday, Jean // Advertising Age;12/2/2002, Vol. 73 Issue 48, p16 

    The article reports on the increase in marketing and advertising spending by General Motors Corp.(GM) in 2002 which is significant in helping the company from losing its existing share in an over-saturated market. The company's agency is Interpublic Group of Cos.' McCann-Erickson Worldwide who...

  • McCann Troy Scores Opel Win. Irwin, Tanya // Adweek New England Edition;04/24/2000, Vol. 37 Issue 17, p141 

    Focuses on the advertising account received by McCann-Erickson company for the Opel Zafira compact minivan from Opel company. Details on the advertising campaign agreement; Terms of the deal.

  • McCann Troy Scores Opel Win. Irwin, Tanya // Adweek Midwest Edition;04/24/2000, Vol. 41 Issue 17, p6 

    Announces that McCann Erickson was chosen to produce a campaign for the Opel Zafira compact minivan. Significance of the assignment to the agency; Description of a spot created for the brand; Why the agency was chosen.

  • GMC move to Ammirati the last? Halliday, Jean; Petrecca, Laura // Advertising Age;10/27/1997, Vol. 68 Issue 43, p14 

    Discusses General Motors Corp.'s firing of creative agency McCann-Erickson Worldwide. Ammirati Puris Lintas, New York awarded the advertising assignment without a review from Pontiac-GMC Division; Background on the Pontiac and GMC Division merger and speculation on how it affected change.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics