TITLE

SWOT Analysis

PUB. DATE
August 2011
SOURCE
Trinity Mirror, PLC SWOT Analysis;Aug2011, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A business analysis of Trinity Mirror plc, a newspaper publishing company, is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the company. Strengths include a strong portfolio of newspapers and websites. Weaknesses include increased business risk due to geographic concentration. Opportunities for improvement include the growth of mobile advertising. Threats to the company include intense competition.
ACCESSION #
65648849

 

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