SWOT Analysis

August 2011
Borders Group, Inc. SWOT Analysis;Aug2011, p1
SWOT Analysis
A business analysis of Borders Group, Inc., a company that operates book, music and movie superstores, as well as online store, is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the company. Strengths include a presence in the online retail channel. Weaknesses include bankruptcy filing and liquidation of brick and mortar stores. Opportunities for improvement include a growing demand for religious books. Threats to the company include digital piracy.


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