TITLE

Ford pushes used cars via cycle racing

AUTHOR(S)
Sawyers, Arlena
PUB. DATE
April 2002
SOURCE
Automotive News;4/1/2002, Vol. 76 Issue 5977, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the decision of Ford Division to resort to motorcycle racing to help promote certified used-car brand in the U.S. Concept of the Ford Quality Checked Certified Pre-Owned vehicle program; Deal between company and motorcyclist champion Chris Carr; Contents of the web site of Carr.
ACCESSION #
6560419

 

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