TITLE

Toyota dealer ad co-op has new twist

AUTHOR(S)
Sawyers, Arlena
PUB. DATE
April 2002
SOURCE
Automotive News;4/1/2002, Vol. 76 Issue 5977, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the contributions of the automobile dealer associations to cover the cost of local advertising for certified used Toyotas in the U.S. Decision of the dealers to band together to advertise used-car inventory; Creation of brand awareness through co-op advertising.
ACCESSION #
6560418

 

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