Toyota dealer ad co-op has new twist

Sawyers, Arlena
April 2002
Automotive News;4/1/2002, Vol. 76 Issue 5977, p20
Trade Publication
Reports the contributions of the automobile dealer associations to cover the cost of local advertising for certified used Toyotas in the U.S. Decision of the dealers to band together to advertise used-car inventory; Creation of brand awareness through co-op advertising.


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