TITLE

Just be sure you say it with authority

AUTHOR(S)
Cantwell, Julie
PUB. DATE
April 2002
SOURCE
Automotive News;4/1/2002, Vol. 76 Issue 5977, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the pronunciation of names of British automobiles by Americans in the U.S. Impact of correct pronunciation of automobile name on brand image; Approaches to boost promotion of the automobile industry; Emphasis on product and brand names.
ACCESSION #
6560413

 

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