TITLE

GM has done it; all makers need a chief car guy

PUB. DATE
April 2002
SOURCE
Automotive News;4/1/2002, Vol. 76 Issue 5977, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the necessity to appoint a chief vehicle officer for automobile makers in the U.S. Contributions of Robert Lutz in the product development of General Motors Corp.; Creation of positions to top the product by automobile makers; Approach for automobile makers to generate profits.
ACCESSION #
6560410

 

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