Mercury may get Mondeo

Connelly, Mary
April 2002
Automotive News;4/1/2002, Vol. 76 Issue 5977, p6
Trade Publication
Reports the decision of Ford Motor Co. to rebuild the Mercury automobile brand in the U.S. Reasons for failure of the sales of Ford Mondeo and Mercury Mystique; Modifications needed to meet regulations of the government; Creation of a brand strategy of the product.


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