TITLE

Mercury may get Mondeo

AUTHOR(S)
Connelly, Mary
PUB. DATE
April 2002
SOURCE
Automotive News;4/1/2002, Vol. 76 Issue 5977, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the decision of Ford Motor Co. to rebuild the Mercury automobile brand in the U.S. Reasons for failure of the sales of Ford Mondeo and Mercury Mystique; Modifications needed to meet regulations of the government; Creation of a brand strategy of the product.
ACCESSION #
6560403

 

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