Toyota treats Scion concept as an experiment

Kohn, Joe
April 2002
Automotive News;4/1/2002, Vol. 76 Issue 5977, p3
Trade Publication
Reports the basis of the concepts of the vehicles for the Scion youth brand of Toyota Motor Sales U.S.A. Inc. in the U.S. Expectations of Toyota to sell thousands of vehicles annually by 2005; Design of the automobile to attract the youth market; Features of the Scion concepts, the ccX and bbX.


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