Why Google has oodles of doodles

Lloyd, John
September 2011
Creative Review;Sep2011, Vol. 31 Issue 9, p64
The article focuses on the fluid branding tactics used by the internet search company Google. Particular focus is given to the doodles and drawings that have appeared as variations of the corporate logo since 1998. Various images of the doodles that have been designed for the company are provided including logos commemorating magician Harry Houdini's birthday and Independence Day in Paraguay.


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