TITLE

EXPLORING ETHNICITY AND BRANDING

AUTHOR(S)
Sharma, Anjul
PUB. DATE
April 2002
SOURCE
Brand Strategy;Apr2002, Issue 158, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the ethnicity of Great Britain as of April 2002. Contribution of ethnic minority to gross domestic product; Population growth of the ethnic minority; Myth of ethnic homogeneity.
ACCESSION #
6554751

 

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