Amazon's Influence, Part 2: Channels and Heavy Buyers

June 2011
Book Publishing Report;Jun2011, Vol. 36 Issue 6, p1
Trade Publication
The article examines the book selling and buying landscape and the influence of web site Amazon.com in book buying in the fall of 2010 in the U.S. It notes that the Internet draws the greatest proportion of heavy book buyers and about 5.3% of Amazon.com users bought ten hardcover titles while 32% of its users have bought between one and five paperback. Moreover, a survey at cross channel purchasing habits reveals that a very small proportion of adults are completely loyal to a single bookstore.


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