TITLE

Spider-Man Cometh

PUB. DATE
April 2002
SOURCE
Wireless Week;4/22/2002, Vol. 8 Issue 16, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the promotions in the U.S. by Cingular Wireless tied to the 'Spider-Man' motion picture. Prizes to be awarded in a sweepstakes; Other promotions of the company.
ACCESSION #
6553986

 

Related Articles

  • AT&T Sends Idol Message: Texting is the Next Wave. Wasserman, Todd // Brandweek;3/22/2004, Vol. 45 Issue 12, pR4 

    Describes the tie-in arrangement between telecommunication company AT&T Wireless and the television program "American Idol." Impact of the tie-in on the telecommunication industry; Overview of the deal; Takeover bid of Cingular Wireless for AT&T.

  • MADISON + VINE. Kim, Hank // Advertising Age;1/6/2003, Vol. 74 Issue 1, p6 

    The article focuses on the challenges faced by marketers who are trying to combine advertising with entertainment. The role of advertising on the Internet is discussed. Television network executives are trying to negotiate product integration into their media buys. The motion pictures "Die...

  • Doctor's Orders. Spethmann, Betsy // Promo;May2002, Vol. 15 Issue 6, p21 

    Presents news on the carbonated beverage industry in the U.S. as of May 2002. Facts on the tie-in of the company Dr. Pepper with the 'Spider-Man' movie; Information on the Party on TV contest of the 7UP soft drink brand; Details on the Coca-Cola Ticket Tank bottle of Coca-Cola Co. INSET:...

  • Mixed Signals in 2003 For Wireless Marketers. Wasserman, Todd // Brandweek;12/9/2002, Vol. 43 Issue 45, p10 

    Looks at the economic prospects facing wireless marketers in 2003. Changes in the marketing personnel of Cingular Wireless Inc. and Sprint PCS; Factors attributed to the pressure facing marketers in the wireless communications industry; Issues facing wireless marketers in 2003.

  • RING UP. Cruz, Clarissa // Entertainment Weekly;5/24/2002, Issue 655, p21 

    Features a mobile phone from Cingular Wireless Inc., inspired by the motion picture 'Spider-Man.'

  • Cingular wireless. Cuneo, Alice z. // Advertising Age;11/13/2006, Vol. 77 Issue 46, pS-12 

    The article looks at how Cingular Wireless is growing in the market share among youth. Chief Marketing Officer Marc Lefar has taken the initiative in social networking, teaming with MySpace to allow bands to create and sell ringtones on Cingular phones. The article discusses how Cingular's brand...

  • minute-by-minute pricing. Fitchard, Kevin // Wireless Review;Dec2004, Vol. 21 Issue 12, p9 

    Discusses the advantages of the minute plans offered by wireless communication carriers in the U.S., as of December 2004. Background on a study on the amount paid by the average mobile telephone subscriber in a postpaid plan; Goals of Virgin Mobile in conducting the study; Efforts of other...

  • PREPAID IN FULL. Ankeny, Jason // Telephony;5/9/2005, Vol. 246 Issue 9, p21 

    Warns telecommunication carriers about the growing market share of prepaid mobile virtual network operators. Plans of Cingular Wireless to promote its Go prepaid service to cost-conscious demographics; Operating profits of Nextel's youth-targeted Boost Mobile prepaid subsidiary; Need for...

  • Cingular's distinct singularities. Durand, Augusto // Caribbean Business;1/15/2004, Vol. 32 Issue 2, p30 

    Reports on the increasing market share for wireless communications product by Cingular Wireless LLC in in Puerto Rico. Launch of pre-paid calling cards; Implementation of public relations and client retention program; Improvement of customer services.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics