Sundance Crafts Digital-Cable Upgrade Push

Forkan, Jim
April 2002
Multichannel News;4/22/2002, Vol. 23 Issue 16, p16
Reports the team-up of Sundance Channel with sister company Sundance Catalog for the summertime digital-cable-upgrade marketing campaign. Inclusion of handcrafted offer; Provision of discount on online catalog purchases for digital cable subscribers; Features of customized promotional materials.


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