TITLE

Fox News Scores Branding Points

AUTHOR(S)
Forkan, Jim
PUB. DATE
April 2002
SOURCE
Multichannel News;4/22/2002, Vol. 23 Issue 16, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the results of the 'Brand Identity of Basic Cable Networks,' study conducted by the Beta Research Corp. in the U.S. Significant scoring of Fox News Channel; Categories of the study; Importance of brand attribution.
ACCESSION #
6553663

 

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