Sapan Says Exclusive VOD is Key for Cable

Applebaum, Simon
April 2002
Multichannel News;4/22/2002, Vol. 23 Issue 16, p6
Reports the launching of the exclusive video-on-demand (VOD) by the Rainbow Media Holdings Inc. during the Kagan VOD Summit in New York. Introduction of special interest lifestyle programming with interactive elements; Development of exclusive VOD franchises; Emergence of free VOD strategies.


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