JCP breaks out with new prototype

Sloan, Carole
April 2002
Home Textiles Today;4/22/2002, Vol. 23 Issue 33, p1
Trade Publication
Reports the launch of a prototype store by JCPenney Home Collection in Lewisville, Texas. Focus on classification merchandising; Approaches to presentation of merchandise; Efforts to increase synergy between catalog, Internet and stores.


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