TITLE

The Four Levels of Innovation

AUTHOR(S)
Miner, Kris
PUB. DATE
October 2010
SOURCE
Graziadio Business Review;Oct2010, Vol. 13 Issue 4, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the four levels of innovations that help business executives and management in developing new products and services. It mentions that the first level of innovations stresses minimal changes to existing products, low risk, and low amount of new investment. It relates that the next level emphasizes the changes on products integration and creation of new versions of the same product. Moreover, the four key takeaways to be considered before becoming innovative are presented.
ACCESSION #
65528969

Tags: TECHNOLOGICAL innovations;  INNOVATIONS in business;  EXECUTIVES;  PRODUCT management;  NEW products;  INVESTMENTS

 

Related Articles

  • Management Insights.  // Management Science;May2008, Vol. 54 Issue 5, piv 

    The article reports on the management of product design products. Management of these projects can be difficult due to the quick pace of technological innovation as well as the choice of managers to further their career through complex design solutions. 450 firms experiencing new product delays...

  • The Art of Translating Market Insight into Business Opportunities for Innovation. Di Resta, Ellen // International Journal of Innovation Science;Jun2010, Vol. 2 Issue 2, p65 

    Identifying and evaluating market relevant opportunities is an important pre-cursor to the execution of a product development process. If organizations want to innovate new products and services that will reliably connect with the market, they must develop expertise in translating market...

  • Finance's Key Role in New Product Development. MULDOWNEY, PATTI; SIEVERS, DAVE // Financial Executive;Oct2007, Vol. 23 Issue 8, p42 

    This article reports on the role of finance in promoting successful innovation, portfolio management, and resource allocation. The author discusses how the consumer goods industry has experienced new product failure rates in many categories, necessitating a different approach to investing and...

  • Technology Time. Tombes, Jonathan // Communications Technology;Mar2008, Vol. 25 Issue 3, p6 

    The author reflects on the significance of technological innovations to companies in the U.S. He said that several companies are consistently looking for ways to innovate and discover new products to become competitive and survive in the market. He added that such technology is being compared to...

  • CEO TENURE AND COMPANY INVENTION UNDER DIFFERING LEVELS OF TECHNOLOGICAL DYNAMISM. SIBIN WU; LEVITAS, EDWARD; PRIEM, RICHARD L. // Academy of Management Journal;Oct2005, Vol. 48 Issue 5, p859 

    Following from research on firms' upper echelons, this article examines the previously unstudied issue of how technological dynamism moderates the relationship between a CEO's time in office and company inventive activities. We evaluate this relationship in the biopharmaceutical industry, a...

  • MAXIMIZING PRODUCTIVITY IN PRODUCT INNOVATION. Cooper, Robert G.; Edgett, Scott J. // Research Technology Management;Mar/Apr2008, Vol. 51 Issue 2, p47 

    OVERVIEW: Recent evidence suggests that productivity in new product development (NPD) is declining; that is, we are seeing less output (measured in terms of impact on the business) for the same relative spending level. This article outlines seven practices or principles which, according to...

  • Bureaucracy and New Product Innovation. Hlavacek, James D.; Thompson, Victor A. // Academy of Management Journal;Sep73, Vol. 16 Issue 3, p361 

    The large, production-oriented organization (bureaucracy) has difficulty innovating. Yet, in rapidly changing technology industries, new product innovation is a condition of success. How are firms meeting this problem? A recent development is the venture team--a temporary project approach,...

  • Product managers to be replaced by system that stresses marketing creativity, big ideas. Herskovitz, Tom // Marketing News;3/18/1983, Vol. 17 Issue 6, Special section p7 

    The article focuses on the possible replacement of product managers with a system that promotes marketing creativity in the U.S. Organizational change will influence marketing managers to employ different management skills while marketing educators will introduce new curricula. Many managers are...

  • The Illegitimacy of Successful Product Innovation in Established Firms. Dougherty, Deborah; Heller, Trudy // Organization Science;May94, Vol. 5 Issue 2, p200 

    This paper reports on a theory building effort to understand the persistent difficulties with successful product innovation in large, established firms. Drawing on an institutional approach, we suggest that the constituent activities of effective product innovation either violate established...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics