Simmons: Audio Book Buyers Fell By Nearly $1 Million in One Year

August 2011
Book Publishing Report;Aug2011, Vol. 36 Issue 8, p9
Trade Publication
The article focuses on a compiling winter 2011 survey data from Experian Simmons, which found that nearly 7.7 million adults have bought at least one audio book. It states that the 2011 survey showed an about one million decrease of buyers compared to the winter 2001 survey. It says that since Simmons' business fall in 2008-2009, its group of buyers has declined five quarters in a row, while in 2011 it showed nearly 6.5% of all the buyers or just 3.4% of U.S. adult population.


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