Mom and Dad Are Buying More Children's Books

August 2011
Book Publishing Report;Aug2011, Vol. 36 Issue 8, p1
Trade Publication
The article focuses on the winter 2011 data from Experian Simmons which shows increase in the number of adults with children who purchased children's books compared to the reported data in 2010. The data reported 46.9 million women and 19.6 million of men both with children in their household who bought at least one children's book. It mentions the decline on the number of men and women who purchased children's book in the winter of 2009 that was recorded by the Children's Publishing.


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