Retailing Watch: The Preferred Channels of the Grandparent

July 2011
Book Publishing Report;Jul2011, Vol. 36 Issue 7, p12
Trade Publication
The article focuses on the Fall 2010 survey of Experian Simmons, which is compiled by Simba Information Inc. regarding book purchasing of grandparents in the U.S. It says that 25% of the grandparents prefer to buy at least one book as a gift, in which 6.4 million grandparents prefer to purchase books online, while 26% use bookstores. It also mentions that 31% of grandmothers are active gift book buyer, while 18% of grandfathers are saying the same.


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