The Case For The Diverse Retail Ecosystem

May 2011
Book Publishing Report;May2011, Vol. 36 Issue 5, p12
Trade Publication
The article offers information on the consumer data by Experian Simmons on book buyers and book readers in the U.S. in 2011. The data revealed that most book buyers only buy a small number of books per year, in which only 7.7% of them use the internet to buy books, and 82% of people who bought books through the internet have read books for leisure. Furthermore, it says that more diverse way to retail reading materials means that there are more readers.


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