Good grounds

January 2011
PAX International;Jan/Feb2011, Vol. 15 Issue 1, p42
The article focuses on the market of the new artisan coffee drinks offered by Caff è Ritazza restaurant of the Select Service Partner (SSP) as part of the company's aim of providing customer with sophisticated experience. It mentions that the said coffee menu was added to the majority Caff è Ritazza stores around the world. Allegra Strategies Ltd., a marketing research firm says that the move of SSP is a "third wave" in coffee consumers who seeks crafted beverages.


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