TITLE

Good grounds

AUTHOR(S)
LUNDSTROM, RICK
PUB. DATE
January 2011
SOURCE
PAX International;Jan/Feb2011, Vol. 15 Issue 1, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the market of the new artisan coffee drinks offered by Caff è Ritazza restaurant of the Select Service Partner (SSP) as part of the company's aim of providing customer with sophisticated experience. It mentions that the said coffee menu was added to the majority Caff è Ritazza stores around the world. Allegra Strategies Ltd., a marketing research firm says that the move of SSP is a "third wave" in coffee consumers who seeks crafted beverages.
ACCESSION #
65481312

 

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