TITLE

Using market models to forecast demand for ethical pharmaceuticals

AUTHOR(S)
Latta, Michael
PUB. DATE
March 1998
SOURCE
Journal of Business Forecasting Methods & Systems;Spring98, Vol. 17 Issue 1, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the use of market models to forecast demand for ethical pharmaceutical products. Scenarios to consider in forecasts; Creation of a base case using the patient market model; Need for management approval for assumptions used in the model.
ACCESSION #
654013

 

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