Multinationals in the Middle East: Challenges and opportunities

Mellahi, Kamel; Demirbag, Mehmet; Riddle, Liesl
October 2011
Journal of World Business;Oct2011, Vol. 46 Issue 4, p406
Academic Journal
Abstract: This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed.


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