Insurance brokers need to be ahead of the curve

Ang, Benjamin
August 2011
Asia Insurance Review;Aug2011, p57
Trade Publication
The article explores the expected requirements for insurance brokers, according to Asian insurers Rudi Spaan, James Yeh, and Reginald Peacock. Professional expertise, integrity, and trust are regarded as the most essential qualities for a broker. Spaan emphasizes the significance of continuously educating staffs and clients, Peacock cites establishing partnership with brokers, and Yeh notes the implication of the "customer is always right" mentality in forming partnership with brokers.


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